Images now make up nearly 50% of a typical website's total page weight . In an era where both user experience and search engine rankings are tied to page speed , optimizing images is no longer a luxury—it's a necessity. This article will guide you through two powerful techniques to address this: implementing responsive images with srcset and converting your entire library to the modern WebP format . Illustration: A webP image Why Your Website Needs Responsive Images The "one-size-fits-all" approach to images is broken. Serving a massive, high-resolution desktop image to a mobile user wastes bandwidth and slows loading times . Conversely, stretching a small image on a high-resolution screen makes it look blurry or pixelated . Responsive image technologies solve two main problems: The Art Direction Problem : Delivering a differently cropped or composed image depending on the display size. For example, a wide header image on desktop might be cropp...
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